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The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave
book

The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

by James Amos, BJ Emerson
September 2012
Intermediate to advanced
256 pages
5h 24m
English
McGraw-Hill
Content preview from The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

CONTENTS

Acknowledgments

Prologue

CHAPTER 1   Introduction to a Tasti Story

CHAPTER 2   The Race for Transparency

CHAPTER 3   Going Behind the Brand

CHAPTER 4   Character in 140 Characters

CHAPTER 5   Don’t Be Boring (and Other Thoughts on Relevance)

CHAPTER 6   You Can’t Outsource Relationships

CHAPTER 7   Rolling with the Big Boys

CHAPTER 8   Brand Stewardship

CHAPTER 9   The Location Business

CHAPTER 10 Meet Your Cocreators

CHAPTER 11 The Social Future

Notes

Glossary

Index

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Publisher Resources

ISBN: 9780071799379