CONTENTS
CHAPTER 1 Introduction to a Tasti Story
CHAPTER 2 The Race for Transparency
CHAPTER 3 Going Behind the Brand
CHAPTER 4 Character in 140 Characters
CHAPTER 5 Don’t Be Boring (and Other Thoughts on Relevance)
CHAPTER 6 You Can’t Outsource Relationships
CHAPTER 7 Rolling with the Big Boys
CHAPTER 9 The Location Business
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