The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

CHAPTER 9The Location Business

It is easy to dodge our responsibilities, but we cannot dodge the consequences of dodging our responsibilities.

—Sir Josiah Stamp

The new dimension that location-based mobile applications have opened has made a significant impact on the humanization of businesses. Accountability at the local level will continue to be something that brick-and-mortar business owners deal with on multiple fronts, as mobile applications and social networks allow customers to provide reviews and share their experiences with others on a more granular level. Greater access to information coupled with the ability to share detail related to time and place is both empowering for customers and revealing for businesses.

One example might ...