NOTES

Prologue

1. Kara Ohngren, “How Tasti D-Lite Finds Success with Social Media,” Entrepreneur Magazine, December 19, 2011, http://www.entrepreneur.com/article/222444.

Chapter 1

1. Ellen Byron, “Tasti D-Lite Banks on Its Fanatical Fans for Growth,” Wall Street Journal, July 29, 2008, http://online.wsj.com/article/SB121729652087692073.html.

2 Marian Burros, “Fewer Calories Than Ice Cream, but More Than You Think,” New York Times, October 2, 2002, http://www.nytimes.com/2002/10/02/dining/fewer-calories-than-ice-cream-but-more-than-you-think.html.

3. Facebook, “Tasti-D Rules My Life” group, http://www.facebook.com/group.php?gid=2213369385, accessed December 12, 2011.

4. Marie Lyn Bernard, The Gospel of Tasti D-Lite, July 28, 2006, http://marielynbernard.blogspot.com/2006/07/i-dont-need-permission-i-make-my-own.html ...

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