1. Kara Ohngren, “How Tasti D-Lite Finds Success with Social Media,” Entrepreneur Magazine, December 19, 2011,

Chapter 1

1. Ellen Byron, “Tasti D-Lite Banks on Its Fanatical Fans for Growth,” Wall Street Journal, July 29, 2008,

2 Marian Burros, “Fewer Calories Than Ice Cream, but More Than You Think,” New York Times, October 2, 2002,

3. Facebook, “Tasti-D Rules My Life” group,, accessed December 12, 2011.

4. Marie Lyn Bernard, The Gospel of Tasti D-Lite, July 28, 2006, ...

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