Chapter 1
Framing
For better or for worse, human beings are wired to fear uncertainty. Psychologists argue that fear of the unknown may be the fundamental fear underpinning all other anxieties, and neuroscientists have demonstrated that we have multiple neural alarm systems that fire in the event of uncertainty.1 This presents a challenge for us because, despite being wired to fear the unknown, the only way we get to new possibilities is by first facing uncertainty. The good news is that if we can learn to frame uncertainty as the doorway to possibility, we can actually use the same wiring in our brain that warns us against the unknown to help us get excited about, and even embrace, uncertainty. In fact, some people have become so skilled at ...
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