Chapter 22
10,000 Shots
The executive team of Match.com, the well-known dating site, sat in the darkened offsite room watching the video of SpaceX attempting to land the world’s first reusable rocket on a barge tossing in the open ocean. Just as the rocket seemed about to touch down safely, it tilted too far left and then, overcorrecting, swung the other way, crashing in an explosion of fire and smoke. When the clip ended, Match.com CEO Sam Yagan asked his assembled team: “What did we just see here?”1 For a moment the silence hung heavy, and then the chief marketing officer raised her hand and said, “It’s a failed rocket landing.” Yagan paused for a moment, thinking to himself, I’m so glad she said the word “failed.” It would help him teach ...
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