Chapter 19

Values versus Goals

For most of his career, Nathan has studied possibility in terms of radical outcomes, such as SpaceX creating reusable rockets. He has championed innovators like Elon Musk, CEO of SpaceX, believing their accomplishments worthy of study and imitation. But after hundreds of interviews with remarkable individuals who have received very little recognition, Nathan has begun to doubt this view. While it would be easy to promise that the tools in this book guarantee outsize success (something many books do), that might actually be counterproductive. By focusing on external metrics like fame and money, we would be exposing you even more to the downsides of uncertainty—the anxiety and pressure of trying to achieve a specific ...

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