Chapter 10
Know Your Risks
Have you ever felt that maybe you just aren’t a risk-taker, or that you would rather avoid uncertainty altogether? Before you categorically dismiss yourself as incapable of taking risks, it can be helpful to see that there are actually different types of risks. Understanding your natural aversions to some types, and your affinities for others, helps you be more effective at facing uncertainty.
Nathan learned the importance of understanding his personal risk profile when he was a student at Stanford, where the heroes of Silicon Valley are the entrepreneurs, not the academics. Nearing the end of his PhD, with a mountain of student loans and four kids in tow, Nathan had a bit of an identity crisis: maybe he should quit ...
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