Chapter 6
Stories
Stories awaken possibility because they inspire curiosity and help us imagine what might be possible. Ursula K. Le Guin, one of the great science fiction writers, wrote stories to “dislodge my mind, and so the reader’s mind, from the lazy, timorous habit of thinking that the way we live now is the only way people can live.”1 Stories also motivate us to take action, even in the face of uncertainty. Indra Nooyi, the CEO who led Pepsi through a massive health and sustainability transformation, told us in a 2018 interview that stories were her primary tool for change: “I could fall back on a lot of personal stories, you know, talk about my own experiences growing up with water shortages and electricity shortages … examples of issues ...
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