The Videomaker Guide to Video Production, 4th Edition

 

46Color Tweaking

 

Bill Davis

 

 

 

 

When we make video, our goal most of the time is to get lifelike images up on the screen. We chase natural skin tones, good exposure and proper white balance like racing dogs after mechanical bunnies.

But if you watch what’s happening in the movies or on TV, you’re probably already aware that sometimes, realistic just isn’t good enough, particularly when it comes to color.

We accept daytime scenes awash in exaggerated hyper-golden sunlight and nighttime sequences bathed in green or blue. And we even see the use of hybrid scenes, where some of the footage is processed in black and white while other elements retain their colors.

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