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The Videomaker Guide to Video Production, 4th Edition by Videomaker

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58Promotion Strategies:Fame and Fortune ona Budget

 

Mark Steven Bosko

 

 

 

 

If you don’t tell people about your video, they won’t even know it exists. The more aware the public is of your work, the greater fame and fortune you’ll eventually achieve.

You can promote your work in many ways—from buying expensive full-color magazine advertising to sending out a simple press release. Full-blown promotional plans practically guarantee increased video sales, but they’re often too expensive for the first-time videographer.

But there are less expensive ways to promote your work. In this chapter, we’ll survey a selection of promotion strategies that will cost you little more than the price of pen and paper—and some hard work.

The Press Release

The ...

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