August 2023
Intermediate to advanced
240 pages
4h 55m
English
book
The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
by Dermot Berkery
Content preview from The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
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ACKNOWLEDGMENTS
The genesis of this book came from a course that I taught to graduate business students at University College Dublin. The course was titled the Economics of Entrepreneurship. In scratching my head regarding the creation of compelling content for the course, I ran headfirst into the big questions of this book. Where do ideas for new businesses come from? What is it that changes in the world that opens up opportunities for business propositions that weren’t previously possible?
Then I stumbled into the world of shifting transaction costs. Although the foundational thinking on transaction costs goes back to Ronald Coase in 1937, the field is still fluid, and, more excitingly, I found that transaction costs have an all-powerful impact ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.