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The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
book

The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business

by Dermot Berkery
August 2023
Intermediate to advanced
240 pages
4h 55m
English
McGraw-Hill
Audiobook available
Content preview from The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business

PREFACE

12 Techniques for Generating Great New Business Propositions

Do you want to become an entrepreneur, or are you a manager in a company that wants to generate new business propositions? Every company, tiny or large, should be thinking about future engines for growth. What are the business propositions that will drive fast growth in revenues in 5 to 10 years, beyond the proposition(s) that the company delivers to the market today? Every business proposition eventually becomes tired or is overcome by better competitors. Constant renewal is critical.

Yet business leaders struggle to identify these future engines for growth—they are often exclusively focused on near-term performance improvement. To the extent that long-term growth is on the ...

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Publisher Resources

ISBN: 9781265404482