August 2023
Intermediate to advanced
240 pages
4h 55m
English
Preface: 12 Techniques for Generating Great New Business Propositions
Why Do Other People Come Up with All the Brilliant Ideas?
Falling Transaction Costs: Blockbuster Versus Netflix
Falling Transaction Costs Will Lead to Perfection in Our Lives
• Technique A: Imagining Perfection
• Technique B: Driving Up the Velocity of Consumption
The Eight Major Categories of Transaction Costs
• TxC One: Inability to Search the Market
• Technique C: Multiplying the Ability to Search the Market
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