August 2023
Intermediate to advanced
240 pages
4h 55m
English
book
The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
by Dermot Berkery
Content preview from The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
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CHAPTER 2
Falling Transaction Costs: Blockbuster Versus Netflix
Perhaps the best way to bring TxCs to life is through a simple, well-known example. For those of us old enough to remember, Blockbuster video rental (and other similar rental companies) was fantastic. Beginning in 1985, those of us with kids could guarantee that we had a good movie to keep the crew entertained on a Saturday evening. No more hunting around to exchange armfuls of VHS tapes and (later) DVDs with friends and relatives or having a fruitless Saturday night hoping something decent showed up on TV. The latest, greatest movies showed up in Blockbuster not too long after general release in cinemas, and we all hurried down to the store to be first to get them. With babysitting ...
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