CHAPTER 3
Falling Transaction Costs Will Lead to Perfection in Our Lives
Due to video streaming, we have incredible quantities of video to consume at our fingertips. Want to watch every season of Breaking Bad or The Sopranos? No problem. Interested in the endless cooking programs by every chef under the sun? No problem. Want to share a funny video on Facebook of a cat talking? No problem. Need to see the goals from last night’s football game that you missed? No problem. The entirety of films, TV series, and other video filmed in the world is almost at our fingertips, and we think nothing of it.
On the video-watching front, we can glimpse the future—our lives will become progressively perfect. For our purposes perfection means we have whatever ...
Get The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
