Transmedia Marketing

Acknowledgments

I’ve been supremely lucky to have had generous mentors and inspirational influences throughout my career. And, in writing this book, there have been some real stand-outs who helped me get here.

First, last, and always is Martie Cook, who showed me by her doing, who told me by just saying, and made me by gently coaxing.

Linda Reisman, who along with Martie, helped me pioneer the first course in transmedia at Emerson College and connected me to some amazing talent.

Andrea Phillips, who welcomed me further into the transmedia community as I began exploring the course and this book.

The scores of experts whom I interviewed from film, TV, games, and digital media—directors, producers, writers, marketers, publicists, publishers, ...