June 2015
Beginner
450 pages
13h 12m
English
Content preview from Transmedia Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Acknowledgments
I’ve been supremely lucky to have had generous mentors and inspirational influences throughout my career. And, in writing this book, there have been some real stand-outs who helped me get here.
First, last, and always is Martie Cook, who showed me by her doing, who told me by just saying, and made me by gently coaxing.
Linda Reisman, who along with Martie, helped me pioneer the first course in transmedia at Emerson College and connected me to some amazing talent.
Andrea Phillips, who welcomed me further into the transmedia community as I began exploring the course and this book.
The scores of experts whom I interviewed from film, TV, games, and digital media—directors, producers, writers, marketers, publicists, publishers, digital ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.