June 2015
Beginner
450 pages
13h 12m
English
Content preview from Transmedia MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 11Visual and Aural Identity
When a brand touches audiences, it activates the senses. How it looks, how it sounds, how it feels, even how it smells are part of its identity. Those visual and aural elements help tell your brand’s story. Now that you have named your media project, you are ready to bring it to life on screen.
The visual identity of a brand is created through consistent use of visual elements such as fonts, colors, and graphics that are specific to a brand. The pioneers of visual brand identity design were Paul Rand, Saul Bass, and Chermayeff & Geismar.
Logos
The core expression of graphic identity is the logo—the visual trademark or mark that identifies the brand. Like every brand expression, your logo must be guided by your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.