June 2015
Beginner
450 pages
13h 12m
English
Content preview from Transmedia MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 25 Advertising Context
Not only is your creative content supremely important, but so too is its context through its delivery system and placement within it. You can control its placement as a media buy, native advertising, or product placement. But, sometimes your ad’s context shifts and you must react when world events change its cultural suitability.
If your media property’s ad doesn’t make sense in the place, time, moment, and cultural context, it might be a bust. So you must be aware of your marketing campaign from a 360° perspective at all times.
Physical Context
With the vast array of platforms, context is paramount. Your ad’s physical context will impact how audiences will receive your planned marketing message. To ensure your ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.