June 2015
Beginner
450 pages
13h 12m
English
Content preview from Transmedia MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 31 Transmedia Marketing Case Studies
Now that you have acquired the building blocks of knowledge on how to develop a marketing plan for your transmedia project, it’s valuable to apply that cumulative insight in a different way—through appreciation and inspiration. It’s fun and informative to step back from your own project and survey other media and transmedia projects. Examining other projects’ odysseys while they’ve navigated various opportunities and challenges can motivate you as you set forth on your own project.
Martin Scorsese Presents the Blues has served as an overall teaching case study throughout this book, providing you with the structure and elements of a sound marketing, outreach, and engagement plan. It has taught you how ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.