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Transmedia Marketing
book

Transmedia Marketing

by Anne Zeiser
June 2015
Beginner
450 pages
13h 12m
English
Routledge
Content preview from Transmedia Marketing

Index

@MarsCuriosity 367

2 Broke Girls 270

20 Feet From Stardom 221

2001: A Space Odyssey 341

360i 339

The 39 Clues 346

42 Entertainment 343, 344, 394

60 Minutes 130, 273

A&E cable channel 285, 294

AAA publishers 156, 258, 285, 336

ABC 23, 35, 96, 141, 145, 158, 198, 223, 269, 279, 292, 295

Abrams, J.J. 268

Absolut Vodka 289, 308

Academy of Motion Picture Arts & Sciences (AMPAS) 195, 222

Academy of Television Arts & Sciences (ATAS) see Television Academy

Access Hollywood 146, 220

Ad Age 146

Ad Week 146

advertising 257, 277, 378, 396; awards 227; awareness-raising 2823; background 275; banners/logo bugs 282; books 285; bot traffic 282; clichés in 28990; cost 2801; creative 287303; cultural context 31011; digital 277, 2834, 286, 294, 3023; film

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Publisher Resources

ISBN: 9781134746293