Index

@MarsCuriosity 367

2 Broke Girls 270

20 Feet From Stardom 221

2001: A Space Odyssey 341

360i 339

The 39 Clues 346

42 Entertainment 343, 344, 394

60 Minutes 130, 273

A&E cable channel 285, 294

AAA publishers 156, 258, 285, 336

ABC 23, 35, 96, 141, 145, 158, 198, 223, 269, 279, 292, 295

Abrams, J.J. 268

Absolut Vodka 289, 308

Academy of Motion Picture Arts & Sciences (AMPAS) 195, 222

Academy of Television Arts & Sciences (ATAS) see Television Academy

Access Hollywood 146, 220

Ad Age 146

Ad Week 146

advertising 257, 277, 378, 396; awards 227; awareness-raising 282–3; background 275; banners/logo bugs 282; books 285; bot traffic 282; clichés in 289–90; cost 280–1; creative 287–303; cultural context 310–11; digital 277, 283–4, 286, 294, 302–3; film

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