June 2015
Beginner
450 pages
13h 12m
English
Content preview from Transmedia Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 21The Open and Title Sequence
In an era in which audiences are ever powerful, providing content and assets that engage your public audiences is paramount. And no marketing tool is more effective than video—the first language of the twenty-first century.
Title sequences or the opens for films, television programs, videos, and games are the entrées to your content and the moving expression of key art using cinematic storytelling techniques. Not only do title sequences and opens set up what’s to come, but the really good ones brand the property and are mini-films in and of themselves.
It has to set up, get you ready for what you’re about to watch—mood, tone, and theme. But it also has to create a brand—that can be color, it can be typography, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.