Chapter 2

The Value Chain’s Impact on Competitiveness and Profitability

Key Points

•Deciding on how to compete based on four key ­dimensions of competitiveness—cost, quality, response time, and ­flexibility

•Value chain design and how it is based on the chosen ­dimension(s) of competitiveness

•The value chain–financial performance link and the impact on economic value added and return on invested capital

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