Chapter 1

Nothing Ventured, Nothing Gained: Venture Capital Basics

In This Chapter

arrow Getting familiar with venture capital and venture capitalists

arrow Determining whether you have a venture company

arrow Seeing the whole venture capital process

If you’re starting a new business, welcome to the club! Starting a business can be the most exciting, scary, enlightening venture that you embark on. If you’ve been running a business for a while and are just starting to look for money, you’ve come to the right place!

Venture capital is often misunderstood and feels like a big cloaked, black box to many people. In reality, venture capital is pretty easy to understand after you’ve been given the basics. Further, venture capitalists are more open about sharing information than people think. You just need to know where to look for the information.

In this book, you discover which companies benefit most from venture capital, how venture capital works, how to connect with VCs, and when the time comes, how to pitch to investors. We also describe the whole start-up funding landscape and explain how to navigate it wisely. This chapter introduces you to venture capital and provides a general overview. Consider ...

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