
vii
Contents
Preface, xix
Acknowledgements, xxiii
About the Author, xxv
Introduction, xxvii
Chapter 1 ◾ What Is Web 2.0? 1
1.1 THE DOT-COM BOOM AND BUST 1
1.2 THE EMERGENCE OF WEB 2.0 2
1.3 CONTROVERSY AROUND THE WEB 2.0 MONIKER 3
1.4 O’REILLY’S WEB 2.0 6
1.4.1 e Web as Platform 7
1.4.2 End of the Soware Release Cycle 7
1.4.3 Lightweight Programming Models 8
1.4.4 Soware above the Level of a Single Device 8
1.4.5 Rich User Experiences 8
1.4.6 Harnessing Collective Intelligence 9
1.4.7 Data Is the Next ‘Intel Inside’ 9
1.5 SO, WHAT IS WEB 2.0? 10
1.5.1 Evolution versus Revolution 10
1.5.2 e Remorseless Logic of the Link 11
1.6 THE I