
202 ◾ Web 2.0 and Beyond: Principles and Technologies
and uploading 48 hours of material every minute.
*
Although some of the content is uploaded
by professionals and traditional media companies, the vast majority is the result of the cre-
ative endeavours of amateurs, either making their own or uploading material from other
sources (Kruitbosch and Nack 2008). is makes for an eclectic mix and as Kruitbosch
and Nack put it: “YouTube is an environment full of mash-ups, parodies, malapropisms
or simple copies” (p. 7). A well-known example of what might be called more upliing
content, and a good example of how ‘broadcast yourself’ can appl ...