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Chapter 6
Openness
Web 2.0 is the popular name of a new generation of Web applications, sites and com-
panies that emphasise openness, community and interaction.
DAVID E. MILLARD AND MARTIN ROSS
(2006, 1)
Because of their inherent sociality and openness, Web 2.0 capabilities can stimulate a
particularly reciprocal relationship between the technology and its users.
HERTOGH ET AL.
(2011, 127)
In his exposition on Web 2.0, O’Reilly (2005b) emphasized openness as a key characteris-
tic. is ranged from using open source soware to develop Web 2.0 services, to the role of
mass participation in the development of online resources such as Wikipedia. He ...