
15
Chapter 2
User-Generated Content
A
, ’ of the Year was ‘You’. On the cover of
the venerable US news magazine, underneath the title of the award, was a picture of a
computer with a mirror in place of where the screen would normally be, in order to reect
the face of the reader. Since the 1920s kings, presidents and popes had graced the cover,
each selected for their unique contribution to statesmanship or world history during the
preceding year. In 2006 however, the editors decided that the person who had contributed
most was ‘everybody’, the ordinary people who were ocking in the millions to emerging, ...