
xii ◾ Contents
EXERCISES AND POINTS TO PONDER 150
FURTHER READING 151
Chapter 10 ◾ Online Social Networks 153
10.1 INTRODUCTION TO SOCIAL NETWORK SITES 154
10.1.1 Homepage 155
10.1.2 Prole Page 156
10.1.3 Friendship 156
10.1.4 Groups 156
10.2 A SHORT HISTORY OF SOCIAL NETWORK SITES 156
10.2.1 e Early SNS Pioneers 157
10.2.1.1 MySpace 158
10.2.1.2 Bebo 161
10.2.1.3 Facebook 161
10.2.1.4 Google+ 162
10.3 EXAMPLE SYSTEM: FACEBOOK 162
10.3.1 e Social Graph 162
10.3.2 Facebook and the Open Graph 163
10.3.3 Facebook Technical Architecture 164
10.3.3.1 Platform and Apps 164
10.3.3.2 Facebook Markup Language (FBML) 165
10.4 SNSS TAKE OFF 16