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Chapter 12
Social Bookmarking Sites
I keep being told that we’re the poster child for Web 2.0 … It freaks me out a little bit.
JOSH SCHACHTER
Founder of Delicious, November 2004 (In: Heilemann 2006, webpage)
Social bookmarking services (SBSs) allow users to store and organise links to interest-
ing websites and, crucially, share them with others (the social aspect). Essentially, they
replicate the process of bookmarking webpages, which all browsers oer, but add the
functionality not only to share them with other people but also, since they are stored
remotely, to access the same set of bookmarks from dierent computers. During the stor-
age pr ...