
104 ◾ Web 2.0 and Beyond: Principles and Technologies
argued that a fair amount of the credit should go to Winer (McCullagh and Broache
2007) although in fact Winer himself, an early pioneer of the Web, argues that Tim
Berners-Lee’s original site at CERN (info.cern.ch) was in fact an early form of weblog
(Searls and Sifry 2003).
In 1999 the term began to be shortened to ‘blog’ and started to be used both as a noun
(e.g. my blog) and as a verb (e.g. I blog, I am blogging). In a short essay on the history of
blogging Blood (2000) noted that Peter Merholz
*
was responsible for shortening the term
and that it may have been something of a joke. ...