
94 ◾ Web 2.0 and Beyond: Principles and Technologies
and time again, from blogs to Twitter, the power law is found in various aspects of Web 2.0
life and found again as another new service is introduced.
e Web also displays a network eect, although there is still debate over what this is
and the implications it may have. In his original paper on Web 2.0 Tim O’Reilly argued
that companies that make the most of the network eect would be successful in the mar-
ketplace. It is less clear how services might make use of the topological structure of the
Web and in particular the power law. It is likely that in coming years we will hear more ...