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Chapter 7
The Network Effect
and Web Topology
What Size and Shape Is the Web
and Why Does It Matter?
Advantage came to Google for seeing more deeply into the nature of the network, and
building tools to harvest and apply data that was hidden in the network graph.
TIM O’REILLY
(2008, Blog)
What we are discovering with Web 2.0 is that companies have learned to capitalize or
to monetize this network eect and its exponential value in dierent ways.
PROF. AMY SHUEN
In Interview (Shuen 2008, 01:10)
In a few years the exact design patterns for triggering a new MySpace, Facebook, or simi-
lar social juggernaut will become common … for now the secret ba ...