
6 ◾ Web 2.0 and Beyond: Principles and Technologies
Trebor Scholz (2008) describes Web 2.0 as a Foucault-ian épistémè, that is, something
grounded in, and conditioned by, the time it was developed as a concept. On a more practi-
cal note, Google staer Joe Gregorio compares Web 2.0 to a psychiatrist’s Rorschach ink-
blot test into which anyone can “pour their own thoughts and ideas” (2005, blog). Cisco
sta who are experienced in designing Web 2.0 systems are blunt: “[I]t is almost impossible
to dene Web 2.0 without hand waving and a lot of animation” (Sankar et al. 2008, 3). Bebo
White (2007) argues that the term “borders on hype” (p