June 2010
Intermediate to advanced
338 pages
10h 33m
English
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Chapter 9. Dealing with Unexpected Traffic Spikes
THE FOCUS OF DEALNEWS.COM, and its sister sites, is to find great deals on consumer products and let our visitors know where to find those deals. We handwrite every deal on the site, and many of our visitors visit the site multiple times per day. In addition, we have tens of thousands of people following RSS feeds and signed up for email alerts and newsletters, all so that they can get the best deals on the wide variety of products we cover. Because we are focused on consumer shopping, the holiday season from late November through the end of December is our busiest time of year.
How It All Started
In 2006, we hired a public relations firm to help us get the word out about the bargains people could find for their holiday gift buying. This had a noticeable impact on traffic the week of Thanksgiving (November 17–24): we hit all-time highs in every metric we tracked. We had added extra capacity in the summer, and everything went well. However, after sitting down and reviewing the statistics, we felt that our current infrastructure would not last another holiday season. Over the first few weeks of December, the web team talked about solutions. We had come up with a pretty solid plan to start implementing in preparation for the following year's big traffic rush. But that would be too late to handle traffic in the current holiday season.
Our content team had written a great article about when to buy HD TVs. The article proposed that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.