June 2010
Intermediate to advanced
338 pages
10h 33m
English
Content preview from Web OperationsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Other Metrics Marketing Cares About
We've concentrated on performance and analytics, because it's your job to manage the former and you know if you're succeeding by tracking the latter. But there are two other aspects of end-user monitoring we should touch on briefly, because on a modern website, everything's related.
Web Interaction Analytics
While analytics looks at a user's entire visit across many pages, Web Interaction Analytics (WIA) focuses on the usability and interaction within an individual page. This kind of data can help you pinpoint web ops problems, even though it's mainly used by application designers.
You may find that reported bugs aren't really bugs—users may be misunderstanding the user interface, clicking on buttons that aren't actually buttons, or not scrolling far enough to see controls. More advanced WIA tools capture mouse movements and keystrokes, and may help you to troubleshoot tricky application problems because they overlap with RUM tools somewhat.
Voice of the Customer
Voice of the Customer (VOC) tools ask visitors what's on their mind. They solicit feedback from people who visit the site, either by asking them to participate in a survey or by offering them a feedback button on pages.
VOC surveys are usually conducted to find out demographic and psychographic information about the site's audience. Here, too, there's useful data for the web operator. A few questions about operating systems and network speeds will show you what kinds of client environment you ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.