1 Angel Investing Is a Contact Sport

Listen up and warm up, entrepreneurs. You can be cool, but not distant. Success with angel investors requires more than just a great idea. It requires creating an emotional hugging relationship. Angel investing is truly a high-contact sport.

That’s because you’re not really raising money. If you do it right, you’re raising investors who, like your family, need from the start to feel something warm and fuzzy—not just about your brilliant idea, but about you! I will describe the essential characteristics of investor raising in Chapter 7.

But for now, just be aware that there’s a big difference between simply raising money and raising smart investors. That’s the promise of this book. By the time you finish, you ...

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