Skip to Content
What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea
book

What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea

by Brian Cohen, John Kador
April 2013
Beginner
272 pages
5h 11m
English
McGraw-Hill
Content preview from What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea

9 Going Belly to Belly with Your Customer

What entrepreneurs impress me most? The ones who have the courage and have taken the effort to seek out and actually talk to prospects and customers and other stakeholders. That’s what I call going belly to belly with customers.

What’s the best way to determine what customers want? Watch them. I remember one student who had an idea for a business in the wedding planning space. I had my doubts about the business model—was there anything really new about it?—but I was totally impressed by the research this student did.

It wasn’t easy for this shy student, but he went to Kleinfeld Bridal in New York City, ground zero for bridal parties preparing for expensive weddings. He respectfully approached women—it ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups

Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups

David S. Rose

Publisher Resources

ISBN: 9780071800716