5 What I Look for in the Pitch

If you’re invited to the New York Angels, you’ll have 15 minutes, some of which might be reserved for Q&A. With a quality pitch, this should be enough time for you to interest investors who want to know more. That’s all an initial pitch should do.

In that time, founders have to convey a whole lot of critical information. In Chapter 4, I identified the three characteristics—integrity, determination, and street smarts—that I want to see in the first 45 seconds. This chapter deals with how best to use whatever time you have left.

Before we get into the mechanics of the pitch, let’s start with the audience. Angel investors can be demanding. It’s vital for you to know something about the mindset of angels. We are really ...

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