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Whoever Tells the Best Story Wins, 2nd Edition by

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About the Author

Annette Simmons believes in helping businesses, marketers, and institutions of every stripe uncover their truths and tell them. She has pursued this goal for two decades, working with leadership teams across the world as diverse as the Pentagon, the Brookings Institute, Microsoft, Best Buy, and PricewaterhouseCoopers.

Her first two books focused on uncovering truth within organizations. A Safe Place for Dangerous Truth (1998) and Territorial Games: Understanding and Ending Turf Wars at Work (1997) showed how to reveal hidden agendas and unproductive internal “stories” and how to better manage group dynamics so teams can thrive and flourish.

This experience taught her the emotional impact of telling your story—the clarity and ...

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