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Whoever Tells the Best Story Wins, 2nd Edition by Annette Simmons

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CHAPTER 16

Borrowing Genius

Some of the brightest minds in their fields have aggressively applied storytelling principles, applications, and practices to their own goals with great effect. They now offer more practical insights, creative applications, and experiments than do many so-called storytelling experts. This chapter outlines some of their most innovative applications, along with ideas on how to transplant them into your own practice of personal storytelling.

Secrets of the Design-Thinking Process: User Stories

I used to love teaching storytelling to scientists and engineers because there was so much low-hanging fruit. In many cases, there still is. However, design engineers ate that low-hanging fruit years ago. They took storytelling ...

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