O'Reilly logo

Whoever Tells the Best Story Wins, 2nd Edition by

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 9

Value-in-Action Stories

Just about every story you tell about a disaster with a cable company, plumber, electrician, or other contractor could be considered a Value-in-Action story. The same goes for air travel stories. These tend to be disaster stories that profile selfish or apathetic values, and we tell them so often that we have a bad habit of playing the “Can you top this?” game.

Consider that Derrick the plumber came to my house on a Saturday morning an hour after I called. He had his young son in tow, and they were on their way to a soccer game. Even so, Derrick took the time to fix a leak in my guest bathroom because my mom was coming to visit on Sunday. He went above and beyond the call of duty. He demonstrated values of respect, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required