Behind this book was a fabulous consulting team from The Boston Consulting Group (BCG). Core members included: Amanda Brimmer, Sarah Minkus, Mackenzie Mudgett, Carrie Perzanowski, Lori Scherwin, Susan Schriver, and Benoite Yver. Particular thanks go to Lori for leading the team through the home stretch, to Susan for masterminding the global survey, and to Carrie for her inspired management of the team during the first two phases of work. We had three interns hard at work on various elements of the book: Rebecca Anastos-Wallen, Brinda Budhraja, and Monique Saint-Louis. The team was extraordinary—providing insight, helping us to find and see the truth, and working beyond the call of duty.
At various times, other BCG consultants ...
