October 2021
Beginner
264 pages
7h 34m
English
WD-40 is an extraordinary company. It is known for one single product, unchanged for decades, which most people reading this chapter will have in their garage, workplace or house. The company has expanded its range around that single product and has bought compatible brands, but it has not really changed its philosophy or approach. In spite of this, or perhaps because of this, the company is spectacularly successful and markets its products in 176 countries worldwide, and now manufactures in 17 locations around the world.
When the current CEO took over the company in 1997, it was a low-growth, profitable but unspectacular, limited market company that was cruising. He completely ...
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