October 2021
Beginner
264 pages
7h 34m
English
A case study of the Cotton On Group: how to become a rock star in retail
Cotton On Group is one of Australia’s largest retailers, with a global footprint and a significant number of retail clothing and other brands. In spite of its size and success, the Group remains a private company that has chosen not to list on the Stock Exchange, and this means that the executive team run the business for the benefit of their customers and team members and not for shareholders. The core brand, ‘Cotton On’, is something of an Australian icon. Cotton On is ubiquitous in Australia, with 667 stores across the whole country. In addition, there are now almost 800 stores outside ...
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