PREFACE
It’s a whole new world. Most of us carry incredibly powerful internet-connected devices in our pockets or bags all the time, and those devices are transforming the way we live, work and play.
One of the most dramatic transformations is the rise of social media, which is expected to reach one-third of the entire population of Earth by 2020.1 In 2017, 99 per cent of UK 16–24-year-olds said they had used social media in the previous week, with most saying they used it for an hour a day (Deloitte 2017).
In this book you will discover the key social media services you need to know about, who uses them and how best to reach your customers and potential customers through engaging writing on social media. You’ll also discover the many traps firms ...
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