November 2018
Beginner
80 pages
1h 32m
English
Content preview from Writing for Social Media
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2 KNOW WHAT YOU WANT TO ACHIEVE
In many respects, ‘you need to be on social media’ is today’s version of the 1990s mantra ‘you need to have a website’, and, like those faraway days, it’s resulted in an awful lot of organisations spending an awful lot of money on things that are, well, awful.
Do you remember the days of businesses offering 20 screens of Flash-heavy animations about their vision, but neglecting to include their phone number? A lot of companies’ social media presences are just like that.
That’s because some businesses simply follow the latest trends and rush into things without actually working out what they want to achieve. It’s the investment equivalent of driving around aimlessly in a place you don’t know in the hope that somehow ...
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