November 2018
Beginner
80 pages
1h 32m
English
Content preview from Writing for Social Media
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8 READY! FIRE! AIM! THIRTEEN MISTAKES TO AVOID WHEN CREATING SOCIAL MEDIA CONTENT
Sometimes the best way to describe how to write for social media is to focus on how not to do it. You’ll find that businesses whose social media channels are soundtracked by faraway church bells as tumbleweed drifts past have usually fallen into some or many of the following traps.
1 NOT HAVING A PLAN
If you don’t know why you’re on social media – that is, why in terms of specific objectives, not why in the vague ‘we want to reach people’ sense – you probably shouldn’t be on social media just yet.
2 TRYING TO BE FUNNY WHEN YOU’RE NOT FUNNY
Unfortunately, the number of people who think they’re funny is a lot bigger than the number of people who actually are funny. ...
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