November 2018
Beginner
80 pages
1h 32m
English
Different social media platforms have different audiences, and that affects your writing: there’s a world of difference between the young people of Tumblr and the older executives of LinkedIn. There are also differences in how those audiences access their favoured social media services, and the devices they access them on. You will also find some differences from country to country, although such differences are usually relatively minor. For example, while users in the West sometimes found Twitter’s original 140-character limit frustrating, users in countries such as China didn’t; their language enabled them to express much more with fewer characters.
The main difference in language is in tone and content. ...
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