12 TOOLS OF THE TRADE: FROM APPS TO ANALYTICS

There are many tools that can help you to manage and analyse your social media presence. They are probably overkill for a simple social media account, but they can be very valuable for managing, monitoring and evaluating bigger social media operations.

POST SCHEDULERS

Social media may operate 24/7, but you don’t – so, if you’re catering for audiences around the world, a social media post scheduler is going to be a real boon. As the name suggests, it enables you to write posts in advance and specify when they should go online, so you can be entertaining or enlightening your followers while you’re happily tucked up in bed.

There is a variety of scheduling tools, from content management systems such ...

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