November 2018
Beginner
80 pages
1h 32m
English
Content preview from Writing for Social Media
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9 TIMING IS EVERYTHING: WHEN TO POST TO SOCIAL MEDIA
Social media isn’t like email: if you post at the wrong time, your intended recipients may never see it. If you’re catering for a primarily US audience, then posting at 9am UK time is shooting your social media in the foot; if you want to reach Australian early-risers, you’d better get used to posting – or, as you’ll discover later in this book, scheduling your posts for – the wee small hours.
But there are sweet spots that differ from social network to social network too. Identifying the ones specific to your business, sector and audience is the work of analytics tools, which can tell you how well particular posts did compared to others, but if you’re starting from scratch, you can improve ...
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